What it is
The technical side of search-engine promotion. We don’t write SEO-bot copy and we don’t buy backlinks — that’s a job for specialised SEO agencies. We make sure the site is technically ready to be indexed and runs well under any load.
What’s included
- Audit: what’s blocking indexing, which pages are invisible to crawlers, where things are slow, the URL structure.
- Load speed: image optimisation (WebP, AVIF, lazy load), caching, CDN, minification. Target: Core Web Vitals green across all three metrics.
- Structure and navigation: correct URLs, sitemap.xml, robots.txt, hreflang for multilingual sites, canonical tags.
- Metadata: title, description, Open Graph, Twitter Card. Correct markup for social previews and messengers.
- Microdata: Schema.org for products, services, organisations, articles. So crawlers and LLMs understand the content structure.
- Analytics: Google Analytics / Yandex Metrika, Search Console, indexing reports.
- Technical fixes: duplicates, broken links, wrong redirects, HTTP-header issues.
What we don’t do
- We don’t buy backlinks from exchanges or build link pyramids.
- We don’t write keyword-stuffed walls of text.
- We don’t promise “top-3 in a month” — search ranking is long-term work that depends on more than the technical side.
When you need this
- The site is built but doesn’t show in search, or only ranks for the brand name.
- The site used to rank, then dropped after a redesign / migration — you need to find what broke.
- Launching a new product and need clean indexing and good crawl budget.
- Preparing for launch and want the site to be technically right from day one.
Approach
If the job is purely technical, we do it ourselves. If you also need content marketing and link building, we recommend partners and work in tandem: they handle content and links, we handle the technical side and stability.